The 10-year yield continued its trend down this past week. In the graph below (depicting the last 12 months), you can see we are again at the lower end of the blue line channel. From an interest rate perspective, things have been very calm.
Knowing What Your Clients Want:
Richard Weylman is a strategic business consultant to Financial Advisors. I received an email from him recently that led to this link: http://richardweylman.com/findings-from-350-consumers/
In the video, he discusses findings from interviews with about 350 consumers. Now this is all from the financial advisor perspective. However, if you look at it with an open mind, then I believe you could easily substitute your own occupation and gain a fair amount of insight.
He focuses on:
- How can advisors obtain more clients like you?
- What do you initially look for when deciding whether to engage an advisor?
- How can advisors improve the way they communicate the value of their advice?
- How can advisors improve client retention?
Okay, that is it for this week. As always, feel free to give me a call with any of your strategic financing questions.
Articles of Interest:
The World Property Journal reported “Demand for Medical Office Buildings Rise as U.S. Population Ages.”
The SJ Mercury News reported “California’s housing crisis – it’s even worse than you think.”
The SJ Mercury News also reported “Google effect unleashes downtown San Jose property boom.”
See the table below for approximate interest rates.
| Type | Rate | Fixed Term |
| Apartments | 3.625% – 4.450% | 3 to 10 year (30 yr amortization) |
| Commercial | 3.955% – 4.750% | 3 to 10 year (25 yr amortization) |
| Construction | Call for Rate | Call for Rate |